The Power of Getting Personal
By Glenn Silbert of GS Computers Plus, LLC

Letter writing is an art. You don’t just string a lot of business-to-business marketing jargon together with a “Dear” in front of it to make it a letter. A sales letter is a personal communication that must quickly capture the reader’s attention in the first line and bring them to the compelling conclusion, I’ve just got to do this/have this … now! It has been estimated through surveys that you can expect a 25 percent response from a personal note.

Why it works
Let’s look at the composition of a good note:

Paragraph 1: Begin with a personal statement, “I saw your …, and I just wanted to drop you a note/personal invitation.” It’s flattering and intriguing and acknowledges the reader as a colleague.

Paragraph 2: “Being a … myself” establishes a peer relationship. The rest of the paragraph focuses on the “pain point” in the industry and offers a solution, “I know the problems of...”
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Paragraph 3: Establish credibility.

Paragraph 4: Create a call to action, without sounding like a typical letter or e-mail offer. The last sentence should flatter the reader in a congenial, believable way. For example, “I also think you would be a great addition to the group.” The next time you sit down to write a letter or e-mail, get personal. Think of an actual person who meets your “best customer profile,” then jot him a note. You’ll be surprised at the difference it makes. And you’ll probably get a much better response.

MAGGIE’S MEMO:
G.S. COMPUTERS PLUS, LLC is conveniently located on the Downtown Plaza in Salisbury. They are a full service technology company featuring on- and offline marketing, as well as custom and refurbished computers, computer repairs and upgrades, networking, and individualized training. G.S. COMPUTER PLUS specializes in micro and small business concerns and growth. Call 410-543-9960 for your free initial assessment today!

MAGGIE SAYS:
Numerous small business owners have told Maggie that G.S. COMPUTERS PLUS has made a tremendous difference in their businesses. In addition to providing technological expertise and business tools for the new century, they are building a reputation for fresh and innovative ideas that help small businesses grow. Why don’t you give them a call and see what they can do for you?