Have I Got a Logo for You!
By Glenn Silbert of GS COMPUTERS PLUS, LLC

Beware, there’s a rampant disease going through marketing departments across the country. Logoitis! A logo should be merely a symbol of the band value promised to customers. When designing a logo (or having one designed for your company), remember these recommendations:

• Remember the KISS Principle. Keep it simple. Don’t use complicated graphics.
• Don’t over think symbolism. If you must have a graphic, make sure it’s simple and open to just one interpretation.
• Don’t assume everyone knows your symbol. Generally, your company name should accompany a logo graphic. Despite how much you adore it, your corporate symbol is probably not top of mind to most consumers.
• Don’t spend month working on a logo. Whole marketing departments have come to a stand still because the logo hasn’t been perfected. Better to spend time getting the word out about your product or service.
• Don’t think a great logo will make a sale. Your logo might be pleasant to look at; it may be cool. Chances are, it won’t make a sale.
• Remember, you’re client. Be more that a little skeptical when your designer talks about the emotion of the logo design. If your gut says you still can’t make head or tail of the design, you’re probably not alone.
• Take your logo on the road. Feedback from your target audience will be better than that of your internal critics.

Your logo is an important part of branding your company. Design it wisely.

MAGGIE’S MEMO:
GS COMPUTERS PLUS, LLC is conveniently located on the Downtown Plaza in Salisbury. They are a full service technology company featuring on- and off-line marketing, as well as custom and refurbished computers, computer repairs and upgrades, networking, and individualized training. GS COMPUTERS PLUS specializes in micro and small business concerns and growth. Call 410-543-9960 for your free initial assessment, today!

MAGGIE SAYS:
Numerous small business owners have told Maggie that GS COMPUTERS PLUS has made a tremendous difference in their businesses. In addition to providing technological expertise and business tools for the new century, they are building a reputation for fresh and innovative ideas that help small businesses grow. Why don’t you give them a call and see what they can do for you?